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BRAND SPOTLIGHT: THVM JEANS

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Miranda Kerr in THVM Hi-Rise Skinny in Indigo

What we love about THVM: the name, the simplistic designs, the price.

THVM, pronounced 'Them', stands for This Here Very Moment.

Founded in Los Angeles, California in 2009 by Brian Kim and wife Olga Nazarova, the line offers sophisticated and refined designs at affordable prices. The collection of denim ranges from $115 for basics to $220 for premiums.

Celebrity spottings in the denim line include Miranda Kerr, Rosie Huntington-Whiteley, Jennifer Hudson, Kayla Ewell, and Coca Rocha/The Face contestants.

THVM is available online at shop.thvm.com, Saks Fifth Avenue, and Yoox. It is also available in 40 US stores including Neiman Marcus, Urban Outfitters, American Rag, Saks Fifth Avenue and many other boutiques nationwide and in Europe.

Rosie Huntington-Whiteley in THVM Hi-Rise Skinny in Night, $119

LeeLee Sobieski in THVM Hi-Rise Skinny in Night, $119

Jennifer Hudson in THVM Loose Tapered in Salt Premium Wash

Kayla Ewell in THVM Hi-Rise Skinny in Solid Light Blue Dye

Coca Rocha and The Face contestants in THVM Skinny Indigo in Blue Stretch Denim

PH: WireImage/Splash

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